Big Marketing Tool in Small Package

6/1/2009

Our first NNFA convention (now called NPA) was in a lower level garage of a hotel in Washington, D.C., in 1972. If I remember correctly, there were only about 30 booths.

The second NNFA convention in 1973, which took place in San Diego, was quite a bit larger. We took 2 booths! More space was needed as we brought the new baby, Kirsten, who needed a crib.

I don't recall which attracted more attention - the infant or the vitamins. We may have had more offers for the kid than our vitamins, but we thrived and soon the baby was selling the vitamins.

I was a lot younger then - note the red hair and mustache! Kirsten was only 4 months old.

We have attended all of the NPA conventions since. Now the vitamins sell better, especially when the kids sell them.

JOHN CARLSON

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